To Stand Out As Different
Search Engine Optimization (SEO) means that your site is ready to be found. The goal is not just to be found, but to be found 1st. How do you do that if there are hundreds or even thousands of sites offering the same service or product? To do that you must know how your site is indexed by search engines and you must play by their rules. Algorithms and formulas (computers) index your site not people, so it doesn’t matter how pretty it is. Rather, it’s the structure of the back-end code or meta data. Does it match the content? Is it the proper length? Is it complete? If the answer to any of these questions is “no” or even “not really”, then you will not score well with any search engine. These are the basics, but there is much more to SEO. The rating system has changed in recent years and will continue to evolve as more sites are published.
What’s New in Search Engine Optimization and Marketing?
Key words are out! The practice of using keywords to define each page of a site is a thing of the past. Today, appropriate page titles and relevant page descriptions are what site crawlers are looking for. One key phrase or theme that title, description and content all orbit around is the key to having meta data that search engines digest. Couple that with relevant fresh content and your site will quickly climb the SEO ladder to fame and prominence. Its all about providing the user with useful information, not just spewing out irrelevant content. “Inbound Marketing” is about educating people to come to your business as a leader in your field. Answering questions, helping solve problems, and communicating with honesty and clarity. This is why blogs or newsletters (if well written) are one of the Internets most important tools, it gives you a way to provide that all important fresh content.
